Marketing in the Digital Age teaches the fundamentals and best practices of digital marketing in the modern world. Visitors can either work their way through the free, open University course or use other tools and content on the site to teach themselves what they need to know about digital marketing.
Created with the support of an Educational Innovation Small Grant from the University of Wisconsin-Madison, the site is a teaching and learning tool developed by Katie Krueger with the goal of providing an Open Educational Resource that gives people around the world access to the same materials that students at the Wisconsin School of Business use in the class, Marketing in the Digital Age. It also serves as learning tool for the enrolled students at the Wisconsin School of Business, who help create and update the site each semester.
This site is built on the principle of the Wisconsin Idea: that education should influence people’s lives beyond the boundaries of the classroom. Synonymous with Wisconsin for more than a century, this “Idea” has become the guiding philosophy of university outreach efforts in Wisconsin and throughout the world.
To contact Katie about this site or the original course, please email her.
Many thanks to Megan Theodoro who helped build the site from scratch.