From our Blog

Learn what is working today in digital marketing on our blog. Students who are enrolled in the Marketing in the Digital Age course share their expertise in digital marketing by writing for the site’s blog about current trends and best practices in digital marketing.

Our skills & experience

Students who take this course at the University of Wisconsin, Madison report the following outcomes from their experience:

Encouraged a Career Path in Digital Marketing
Supplied Applicable Skills
Assisted in a Digital Marketing Job Offer
Supported an Entrepreneurial Business Launch

About Marketing in the Digital Age

Marketing in the Digital Age teaches the fundamentals and best practices of digital marketing in the modern world. Visitors can either work their way through the free, open University course or use other tools and content on the site to teach themselves what they need to know about digital marketing.

Created with the support of an Educational Innovation Small Grant from the University of Wisconsin-Madison, the site is a teaching and learning tool developed by Katie Krueger with the goal of providing an Open Educational Resource that gives people around the world access to the same materials that students at the Wisconsin School of Business use in the class, Marketing in the Digital Age. It also serves as learning tool for the enrolled students at the Wisconsin School of Business, who help create and update the site each semester.