This unit will wrap up the course by discussing how to analyze and measure the results of digital marketing campaigns. Methods for tracking analytics will be introduced, and important key metrics will be defined.
ANALYTICS COURSE
- Google Analytics
- Campaign Tracking
- ROI on Social (Reading)
- Conversion Optimization
- A/B Testing
ANALYTICS COURSE
How to develop a trackable link that drives traffic to a website
How to evaluate the data that the links populate
How to define methods of measuring ROI on social media campaigns
The optimal conditions for an A/B test
ANALYTICS COURSE
9 Data Sets Every Ecommerce Company Should Measure
by Scott Gerber
August 26, 2013
“To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.
Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases…” Read More
About Google Analytics Individual Qualification (IQ)
by Google Partners
“The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam. Why earn an individual qualification? While Google Analytics is easy to use for beginners, it’s also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same…” Read More
ANALYTICS COURSE
Google Analytics Platform Principles
by Google Analytics
March 4, 2014
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam. Why earn an individual qualification? While Google Analytics is easy to use for beginners, it’s also a very powerful tool in the hands of knowledgeable users…” Read More
ANALYTICS COURSE
Katie Krueger
Marketing Instructor
Lecture Slides
Lecture Transcriptions
ANALYTICS COURSE
ANALYTICS COURSE
Pivot Tables in Excel: How to Videos
by lynda.com
“Start mastering Excel, the world’s most popular and powerful spreadsheet program, with Excel expert Dennis Taylor. Learn how to best enter and organize data, perform calculations with simple functions, work with multiple worksheets, format the appearance of your data and cells, and build charts and PivotTables…” Watch Now
April 1, 2016
Recommended Books for Purchase
- Schneier, Bruce. Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World. Print.
ANALYTICS COURSE