Search Engine Optimization is an Internet marketing strategy that focuses on creating and increasing the visibility of a website or webpage in unpaid search engine results. SEO is intended to improve both the relevance and popularity of a site’s content in relation to a search query.The discipline of SEO is both creative and technical, and is made up of many elements that help both search engines and people navigate your site.
Organic Search vs. Paid Search
To understand SEO, it is important to first understand the difference between organic advertising and paid advertising. Paid advertising, also known as sponsored search, is the process of paying a search engine or other site to display a prescribed advertisement. On the other hand, organic search, also known as Search Engine Optimization, is algorithmic. Organic search results receive around 90% of the clicks on an SERPSearch Engine Results Page, whereas paid search results receive a mere 10%.Therefore, it is wise to invest the time into properly optimizing your site for search engines, in order to earn organic search results and gain visibility and website traffic.