With so many social media channels out there, it can be hard to choose the most relevant ones for your business. Different sites serve different purposes and engage different types of audiences. Avoid redundancy and simply dumping the same content across all channels by concentrating on the platforms where you have the highest chance to engage your target market.

Understand the value social media marketing can bring to your business from “Why Should I Utilize Social Media Marketing?” and then further determine the most effective channels for you by using the infographic below:

Caroline Duffy is a senior at the University of Wisconsin-Madison, double majoring in Marketing and International Business. You can connect with her on LinkedIn.