A title effective for Millenials, especially as it speaks in today’s social dialect. However, on the infographic, the title is straight forward discussing the content of the research (“Best Time to Post on Instagram”).

With today’s reliance on technology, it is safe to say that behind every post – whether it’s a status or photo – there is an aim for comments and likes (engagement). Instagram, today, has almost become a competition, with users competing for the most like. So, why not know when – or what time – you will get the most likes? According to the Huffington Post, there are specific times and days where Instagram receives high engagement. The results are in the infographic above.

Fatima Az-Zahra Bashir is a marketing student at the University of Wisconsin-Madison. You can connect with her on LinkedIn or on her Instagram Page.