Learn Analytics

Stay up-to-date with all of the latest tips and tricks for tracking your website’s success with our Analytics blog post feed. Read about the various certification options, and learn more on the importance of website and mobile app analytics.  Challenge yourself with our free online Analytics Course Unit.

May42016

5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors

Analytics, Email Marketing, Paid Search, SEO, Social Media, Websites & Blogs

5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors Websites, Websites, and More Websites! In today’s world businesses that don’t have a website are automatically put at a major disadvantage. In an increasingly technological world, consumers are always turning to the Internet to find where to go to eat, where to buy their…

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Apr292016

Google Adwords: 5 Types of Keyword Matching

Analytics, SEO

Google Adwords: 5 Types of Keyword Matching When developing an Adword campaign, it is important to understand what search queries will trigger your ad. This infographic shows the unique symbols that affect the range of your keywords. Kyle O’Brien, Marketing Student at the University of Wisconsin Madison. Connect with him on LinkedIn or view is…

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