Cyber Monday is Here: How to Drive Traffic to YOUR Site
You need to get your eCommerce site in the best shape possible for Cyber Monday and here’s how.
3 Hot SEO Trends in 2017 Marketers Need to Know
The year 2017 is around the corner. SEO trends for the next year always trigger heated discussion in the digital marketing field. Here I would like to share with you 3 major SEO trends that many digital marketing experts have mentioned.
Digital Marketing Quick Start Guide for Marketing Rookies
Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master
How Voice Search and Innovation will Change SEO Practices
In a world of ever emerging technology and innovation, Google and other search engines are no longer only being accessed from typical laptop computers, tablets or smartphones via keyboard.
Brewing Up Site Traffic through Organic Content and Analytics
The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.
17 Tools & Resources for Conducting Market Research
There are tons of great tools out there to conduct market research. In fact, there are so many that it can get difficult knowing which one to use and why it will be the most effective.
5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors
5 Reasons Why Digital Marketing Skills Aren’t Just for Marketing Majors Websites, Websites, and More Websites! In today’s world businesses that don’t have a website are automatically put at a major disadvantage. In an increasingly technological world, consumers are always turning to the Internet to find where to go to eat, where to buy their…
Google Adwords: 5 Types of Keyword Matching
Google Adwords: 5 Types of Keyword Matching When developing an Adword campaign, it is important to understand what search queries will trigger your ad. This infographic shows the unique symbols that affect the range of your keywords. Kyle O’Brien, Marketing Student at the University of Wisconsin Madison. Connect with him on LinkedIn or view is…
Native Advertising: It’s Less Foreign than you Think
Native Advertising may sound like a foreign concept, but listen up because it’s on the rise. According to a June 2013 survey, 90% of US publishers either currently offer or are considering offer native advertising on their sites.
How to Win Zero Moment of Truth
There is always a “0” before “1” and “2”. Let’s talk about zero moment of truth. This infographic illustrates essential steps that businesses should take to win zero moment of truth and bring their customers to first and second moment of truth to generate revenue.