Cyber Monday is Here: How to Drive Traffic to YOUR Site
Each year, shoppers spend billions of dollars online during the holiday season between Thanksgiving and Christmas. While Cyber Monday may not be a national holiday, shoppers would definitely argue that. It is THE number one day for eCommerce sales, and it’s right around the corner. This could be great news for your store’s profit as long as you take the right steps to drive traffic to your site while also making sure shoppers complete their orders. So what does this mean as a marketer? You need to get your eCommerce site in the best shape possible for Cyber Monday and here’s how.
Access Your Previous Performance
First and foremost, assess your organic search performance from last year’s Cyber Monday and your store’s performance since then. Before taking the necessary steps to drive traffic this year, it’s important to analyze the data to see what’s working and what’s not. You can do this by identifying products that brought in the most traffic, the products that generated the most revenue, and the products that spiked during holiday season. Analyzing this data will allow you to know which products to feature on the front page of your site and which products to advertise, amongst other things.
Optimize Your SEO
Search engine optimization is a vital step for increasing your site traffic. To earn higher page rankings and conversions, you must optimize SEO to reach potential shoppers. So, you’re probably wondering how you can do this, and lucky for you, there are numerous tactics that optimize your SEO.
- Know your keywords. Form a list of holiday-specific keywords that will attract new customers to your site as well as bring in old ones. Analyze the Google Trends reports to discover which search terms customers are frequently using and update your keywords for these changes.
- Create content. Make sure to publish content before major holidays. Content can be anything from blog posts, to videos, to infographics. Creative content, such as ‘The Perfect Holiday Gift Guide’, can draw in customers who want to learn more, and the more you give them, the more they’ll focus on your store and not others.
- User experience. How does your site look? Is it easy to navigate? Does it appear safe? Does it have a high bounce rate? Those are all questions you should assess to make sure that the customer will have the best, most natural user experience when navigating your site.
MOBILE! MOBILE! MOBILE!
In this day in age, it is more vital than ever that businesses adhere to responsive mobile sites. 75% of shoppers use their mobile devices to research products, and 25% make purchases on their smartphones, and that is only increasing daily. Your store should undoubtedly be mobile friendly, and an App wouldn’t hurt either.
Create Incentives
Cyber Monday is all about creating excitement by offering incredible deals for a limited time only. By offering sitewide discounts, free shipping for one day only, or a huge discount on select items, you’re likely to drive shoppers to your site who will complete a purchase. By incorporating these offers into your email marketing newsletters, you may even increase your click through rates for emails!
Utilize Social Media Platforms
70% of the U.S. population has at least one social media profile. With a statistic like that, it’s so crucial that you advertise on social media to drive traffic to your site. Facebook is the perfect platform to share photos, deals, and events. Twitter allows you to communicate with customers. Instagram can advertise sales, new items, and special limited opportunities. Pinterest is great for posting content that can link back to your site. Those are just a few social media sites, amongst many that can promote your Cyber Monday deals and drive traffic to your site.
With Cyber Monday approaching, now’s the time to make sure your eCommerce site is driving traffic, completing sales targets, and connecting with consumers. Time is precious, so don’t waste it. Get your site ready today!
